Little thing Essay

Of the five poems I have selected beforehand, I happen to choose the poem â€Å"The Pebble†. It took me awhile to choose which poem to talk about but somehow, I keep coming back in reading this poem. I favour this poem compared to the other four because of the simplicity it implies. It starts off with the title which gives out a plain imagery of the thing that will be talked about. The poem struck me in the way that it talked about a very little thing. A thing that is often taken for granted. Nobody would actually pay much attention to a pebble. Usually, the pebble is just an add-on to an aquarium or a little thing to beautify a garden. Even so, be it in an aquarium or a garden, the object of concentration is not the pebble. But in this poem, the pebble holds the main attraction. My attention was taken away by the description given to a pebble. And as to how the poem unfolds, the comparison and contrast of a pebble and that to a person was stated plainly, but not directly though. Often times we think of a use for a certain thing and eventually we talk about it or write about it. In any case, we share that what is important. So, in the case of this poem, a pebble never seemed to be something important. Most of the time, people don’t seem to bother about anything regarding a pebble. A poem expresses the emotions of a writer and usually in the state of turmoil. What is captivating about this poem is that there isn’t much of a turmoil expressed in words for this. It describes what a pebble is, how a pebble could be and compared it as to how a person could feel. I feel a certain depth in this poem, though I doubt if I could eventually express that depth. I somehow could feel that this poem has something more than what it is giving. The problem is just that I’m still trying to measure up the feeling conveyed by this poem. Somehow, I have a strange idea of being able to fathom what the poem holds, but because of its vividness, I’m having a hard time grasping the concept it implies. Such ironic feelings are extracted from my mind but I’m trying though to put it into words. The poem has an intrinsic impact on me. I don’t have much of an idea of the author but as I read the poem over and over again, and internalize it somehow, I gain knowledge to the truth it may imply. With how I describe it, the poem may seem to be a prayer, but actually, it’s not. It’s not everyday that we read a poem which is presented so simply. I just have a feeling that the writer wrote this according to how he perceives the truth of the pebble. A pebble which is a little stone that eventually could last longer than any other thing. Part four The Pebble is a very interesting poem. From the title itself, it projects a literary piece about simplicity. As we have seen pebbles and grasp a meaning of this thing, it is an object that is pretty much of little value. But this thing has been often times used as an instrument for symbolism. It doesn’t actually become the symbol, but yet, it is used as a contributor for the statement of the symbol. Like the ripples on the water, to make the ripples, the pebble is used as the object that is thrown to create the ripples. But in this situation, the impact was made by the pebble but the symbol was the ripple. Interpretation of the Poem At the start of the poem, the pebble is described as a perfect creature. It is here that we can see that the object has been given the traits as that of a person. Attributing the perfection that the writer is talking about for the pebble would be on its physical aspect. The physical description of pebbles which are often perfectly oval in shape with a smooth surface, having no cracks or lumps, would suit the description of excellence or perfection. In comparison to a person, a perfect creature would then be one without cracks or perhaps loopholes and one who doesn’t have any lumps. Perfection in our own view would be that of someone who doesn’t possess any frailties, errors and does all things without mistakes and stands as clean as ever. But as the writer proceeds with the poem, it mentioned that it could only be equalled to itself and is aware of its limits. A perfect thing that cannot be compared by anything except itself and has limits, were the descriptions emphasized by the poet. Still, this has been compared to that of a person. Perfection does not imply that the person has no limits. With this description then, we could imply that in perfection, it is being and doing something flawlessly but in the range of one’s limits. Often, when we talk about perfection, it is in comparison already to supreme beings or gods. But the poet has stated that what could be compared to one creature would not be anyone else, but only with it. Indeed, the concept of uniqueness has been unfolded. As the poem proceeds, it has been defined by the author that the meaning this object holds, is the meaning it holds from the time it has been made. â€Å"A pebbly meaning† would mean the identity that this object holds and whatever that is, that is the true meaning of the thing. Same goes if related again to a person, that the definition or meaning of who we are is the self. It is not somebody else that hold the meaning of our life, but it is our self, the one with us from the beginning, that defines what we are. Another idea of the â€Å"pebbly meaning† would be the concept of a pebble which is not of great significance but just possesses the simplicity that it is as an object. It is not a big rock that could smash something smaller or a stone which may be small but definitely holds weight. It is not a mountain that shows greatness just by looking at it. It is emphasizing a pebble, small, perhaps insignificant, and does not hold much weight. But as we ponder on the purpose as to why it exists, it holds more than what it is actually letting us see. The poem describes further that the pebble is one thing that doesn’t have a specific characteristic that would be intimidating and though it is unique and different, it stands with its uniqueness without any other factor that might entice anybody. As all other things or people would need more than what they have, like they would go for enhancing the appearance or develop any form of attractive facilities for others to see or witness, the pebble sticks with what it has. Despite the simplicity or plainness it holds, it still has its dignity and pride. It is contradicting to the idea that without pride is simplicity. Being simple does not mean that one does not hold any value of himself. It doesn’t also mean that there is no regard for the self. Instead, inside that simplicity, an aura of pride and dignity emanates. It’s just that people don’t get to see it because they are more aware of the obvious things. As the poem proceeds, the writer was somehow humbled down to the value of the pebble that in the changing world, struggling all the time for attention and importance, the pebble or anyone that could be related to a pebble, simply sits quietly and wait. In the end, all the others vanish, and it’s just the pebble that remains. Those who do not live such complicated lives could eventually see all that is happening and live longer than most of the people. Conclusion The poem is written as a realization in life. Often times people would prefer to have the symbol of a mountain, or something powerful and bigger. This is so because of how we see our life, we prefer to have the control especially when we are not in control in reality. We want to be in power when in reality we are weak and helpless. Our symbols tell what we really are and it’s has always been the opposite of what we are. In this poem, the concept of simplicity and the awakening of humility are emphasized. Simplicity is held in the object of the pebble. The object of no complications and the writer is in the point of using this imagery to a person’s life. The awakening of the humility is expressed in the last two stanzas of the poem where the writer has gone to see the impact of a pebble and how it absorbs everything there is without complaining. This is a contradiction to people where complaining has been made a hobby and dissatisfaction always a companion. Before going to the point of appreciating, people tend to complain, grumble and then when the worse has come, perhaps, mellow down and bear with the idea of appreciating something. The poet has created a very good concept of life. The poem written is also expressed the same way as that of the idea it intends to convey. Simplicity indeed is beauty and only few have seen it.

The Bizarre Secret of Term Paper Sample

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Brazil Race Relations - 1257 Words

Brazil Race Relation Brazil is one of the most visited place in the world and also one of the most diverse countries in the world. More than 75millon people of African decent live in Brazil, this makes it the second largest black population in the world. Its attracts a large number of people because of it architecture, slums and rainforest. Brazil is contradictory because its was the last country to abolish slavery but also the first to claim that it was a racial democracy. Most people might not know that Brazil has its racial problems and that it has been going on for a long time. Brazilian race relations and conceptions of race are somewhat different from the United States. In Brazil most African descendents are people live in†¦show more content†¦In both Brazil and the U.S the whites have more advantages than the blacks. They are ensured to get a job and a decent job too. For example, if black people apply for a job in U.S or in Brazil they are most likely not to get the job because of thei r race or skin color. Another example is that most African descendents in Brazil and the United states live in the poorest communities and are separated from the whites. Take for example Chicago; it is has some of the most segregated communities in Chicago. In these communities there are a lot of blacks living there , just like in Brazil with the favelas. The neighborhoods in some of the United States are just like some Neighborhoods in Brazil and it is very poor and there is violence in the communities. Also Brazil and America are also alike when it comes to the way blacks are viewed and how they are looked down upon. In Brazil and United blacks were seen as ugly people and it was said that the black women were too muscular. In the wealthiest part of both the U.S and Brazil it is mostly whites that live there. for example in hotels, restaurants, television and magazine it only features white Brazilian. Moreover there are a lot of similarity between Brazil and American but both countries are denying having thing in common which they do. Black women in Brazil and the United States both of problems with their skin color, shortness and texture of their hair,Show MoreRelatedEssay on Race Relations in Brazil2667 Words   |  11 PagesThe purpose of this paper is to recognize, study and analyze the race relations in Brazil. Race relations are relations between two groups of different races; it is how these two different races connect to each other in their environment. Since Brazil is racially diverse, this study is focused on how Brazilians relate to each other. Throughout the essay, it will become clear that there exists a conflict between two race groups. 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Vietjet Aviation Joint Stock Company, Known As Vietjet

Vietjet Aviation Joint Stock Company, known as Vietjet Air, belongs to a biggest private and LCC low-cost carrier in Vietnam. Over the years its operation it has quickly won passengers’ hearts to become the most favourite airline in Vietnam and in the region (Routesonline, 2017). Vietjet was also voted as â€Å"Vietnam’s Most Favourite Airline† by The Vietnam’s Economic Times and the â€Å"Best Asian Low Cost Carrier† at the TTG Travel Awards 2015, and for 5 years of taking off and serving the customers, Vietjet has been honoured with 32 domestic awards and 9 significant international awards (Vietjetair, 2017). In February 2017, Vietjet received full membership from the International Air Transportation Association (IATA), affirming the new-age†¦show more content†¦The agency noted that the delays set off a number of quarrels between customers and low-cost carriers for failing to provide satisfactory explanations or solutions. At other times, the website reported, the carriers didn t make staff available to answer questions. The carriers were accused of being poor problem solvers, as they usually informed passengers of the delays or cancellation at the last possible minute, and repeatedly changed flight times. Many passengers complained to local media about a tendency for local airlines to only inform passengers of cancellations a couple hours before the scheduled departure time or after they have waited a couple hours at the airport. When the carriers sent text messages to passengers about the delays, they did not apologize and failed to provide an explanation or compensation for the inconvenience. Worse still, many passengers at the airport were not provided with food while waiting for their flights to be resumed. Lack of proper punishments seems to be a problem in the country s aviation industry, which has seen sharp increases in the rates of delays and cancellations recently. Service failure Service failure and recovery play important roles in determining service quality and customer satisfaction (Smith Bolton, 1998). It has also been suggested that

Plumbing Business Free Essays

string(43) " the World Plumbing Council \(WPC\) \[6\]\." INTRODUCTION Plumbing (from the Latin plum bum for lead as pipes were once made from lead) is the skilled trade of working with pipes, tubing and plumbing fixtures for drinking water systems and the drainage of waste. A plumber is someone who installs or repairs piping systems, plumbing fixtures and equipment such as water heaters. The plumbing industry is a basic and substantial part of every developed economy due to the need for clean water, and proper collection and transport of wastes. We will write a custom essay sample on Plumbing Business or any similar topic only for you Order Now Plumbing also refers to a system of pipes and fixtures installed in a building for the distribution of potable water and the removal of waterborne wastes. Plumbing is usually distinguished from water and sewage systems, in that a plumbing system serves one building, while water and sewage systems serve a group of buildings or a city. The name of my small plumbing business is water tubes plumbing co. it is located at obehie, very close to veritas university, it provides homes with the best of plumbing services, with a great range of new equipment. Executive Summary Water Tubes Plumbing  is a Eugene-based plumbing company that has chosen residential new homes as their niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes. By concentrating on a specific segment of the market, Water Tubes will be able to rapidly gain market share  demonstrating their proficiency and professionalism in serving a specific market niche. Water Tubes will leverage their competitive edges of professionalism and trim quality by properly training all of their employees and impress customers who are used to the lackadaisical attitude of most plumbers. Water Tubes will have a total of four employees and will reach profitability by month eight. Objectives The objectives for the first three years of operation include: To  develop a  company whose primary goal is to exceed customer’s expectations. To increase sales so in four to five years Don can hire another master plumber. To create a sustainable business, surviving off its own cash flow. Mission Water Tubes Plumbing’s  mission is to provide the finest new house plumbing installation. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Keys to Success The keys to success are to provide the customer with a fair price and outstanding service. Materials Water systems of ancient times relied on gravity for the supply of water, using pipes or channels usually made of clay, lead, bamboo or stone. Present-day water-supply systems use a network of high-pressure pumps, and pipes are now made of copper, brass, plastic, or other nontoxic material. Present-day drain and vent lines are made of plastic, steel, cast-iron, and lead. Lead is not used in modern water-supply piping due to its toxicity. The ‘straight’ sections of plumbing systems are of pipe or tube. A pipe is typically formed via casting or welding, where a tube is made through extrusion. Pipe normally has thicker walls and may be threaded or welded, where tubing is thinner-walled and requires special joining techniques such as ‘brazing’, ‘compression fitting’, ‘crimping’, or for plastics, ‘solvent welding’. Fittings and valves In addition to the straight pipe or tubing, many fittings are required in plumbing systems, such as valves, elbows, tees, and unions. The piping and plumbing fittings and valves articles discuss these features further. Fixtures Plumbing fixtures are designed for the end-users. Some examples of fixtures include water closets (also known as toilets), urinals, bidets, showers, bathtubs, utility and kitchen sinks, drinking fountains, ice makers, humidifiers, air washers, fountains, and eye wash stations. Equipment Plumbing equipment, not present in all systems, include, for example, water meters, pumps, expansion tanks, backflow preventers, filters, water softeners, water heaters, heat exchangers, gauges, and control systems. Now there is equipment that is technologically advanced and helps plumbers fix problems without the usual hassles. For example, plumbers use video cameras for inspections of hidden leaks or problems, they use hydro jets, and high pressure hydraulic pumps connected to steel cables for trench-less sewer line replacement. Systems Copper piping system in a building with in tumescent fire stop being installed by an insulator, Vancouver, British Columbia, Canada. The major categories of plumbing systems or subsystems are: Potable cold and hot water supply Traps, drains, and vents Septic systems Rainwater, surface, and subsurface water drainage Fuel gas piping For their environmental benefit and sizable energy savings hot water heat recycling units are growing in use throughout the residential building sectors. Further ecological concern has seen increasing interest in grey-water recovery and treatment systems. Self-leveling silicone fire stop installation in mechanical service penetration in 2 hour rated concrete floor. Fire stopping is required where mechanical pent rants traverse fire-resistance rated wall and floor assemblies, or membranes thereof. This work is usually done worldwide by the insulation trade and/or specialty fire stop sub-contractors. Regulation Much of the plumbing work in populated areas is regulated by government or quasi-government agencies due to the direct impact on the public’s health, safety, and welfare. Plumbing installation and repair work on residences and other buildings generally must be done according to plumbing and building codes to protect the inhabitants of the buildings and to ensure safe, quality construction to future buyers. If permits are required for work, plumbing contractors typically secure them from the authorities on behalf of home or building owners. In the United Kingdom the professional body is the newly Chartered Institute of Plumbing and Heating Engineering (educational charity status) and it is true that the trade still remains virtually ungoverned; there are no systems in place to monitor or control the activities of unqualified plumbers or those home owners who choose to undertake installation and maintenance works themselves, despite the health and safety issues which arise from such works when they are undertaken incorrectly – see Health Aspects of Plumbing (HAP) published jointly by the World Health Organization(WHO) [8] and the World Plumbing Council (WPC) [6]. You read "Plumbing Business" in category "Papers" WPC has subsequently appointed a representative to the World Health Organization to take forward various projects related to Health Aspects of Plumbing. Starting up a plumbing business Well, if you are starting your own business involving skilled workers working with pipes, tubing and plumbing fixtures for water systems and drainage, then you should know exactly where your plumber is. If you wish to launch your own plumbing business, the first thing that you should decide on is what kind of plumbing business you wish to start: service-oriented or product-oriented. If you are a business entrepreneur and you want to start a product-oriented plumbing business, you basically act as a supplier of pipes and tubing paraphernalia. You can also sell tools and other equipments to supplement your plumbing supply business. On the other hand, a service-oriented plumbing business can go two ways: a plumbing and heating business, and a fix-‘er-upper. The former is a business arrangement where you set up the necessary components of plumbing, heating and drainage in any architectural structure. The latter, on the other hand, is the most common type of small business plumbing type. The fix-‘er-upper (from the term fix her up) is when a house owner calls up a plumber to fix a broken sink or a clogged toilet, etc. This kind of business can still be categorized further as contractor and small business plumbing. For purposes of discussion in this article, we will detail what business entrepreneurs need to do in order to start a fix-‘er-upper plumbing business. Obviously, you would need a plumber for this trade, preferably a skilled plumber who can install and repair piping systems, plumbing fixtures and water heaters. If you are a contractor, you need to know where to find reliable and trustworthy plumbers. Try to hire ones that have the most experience and are able to do quick work with minimal supervision. If you have inexperienced workers, it would be best to apprentice them with your veteran plumbers on their first few runs. As a contractor, it is your duty to buy the equipments and tools your workers need, get them to your clients when called and bill your clients accordingly. The plumbing business is a lucrative trade, if and when your plumbers can get to a job on time. Starting a plumbing business like this entails registering your business, acquiring a plumbing business license and even maybe acquiring plumbing business software so that you can bill your clients immediately and precisely. Transportation is important. The other type of fix-‘er-upper plumbing business involves just you, provided of course that you are a plumber. As a micro-entrepreneur, you can start this business from home; you don’t even need a complicated business set up as long as you’ve got the skills and tools to do the job. A successful business of this sort still needs to be registered and licensed, so don’t overlook that. Your business success is actually dependent on two things: how well you do your job (that your clients will seek and refer your services often) and how well you advertise your trade. As a plumbing business owner, you know that your services will not have a running start unless people know that you are a plumber, and that your services are available. Plumbing business cards are essential. If you can’t afford these as of yet, putting up flyers and home-made posters can do most of the advertising for you. However, nothing beats word-of-mouth advertising. So tell your friends and family members that you are starting a plumbing business and ask them to help refer you to potential clients. Know the local requirements In addition to understanding the general guidelines for setting up any small business, you must explore the specific professional, legal and regulatory guidelines that are required to set up and operate a plumbing business in your locality. Licensing Professional licensing and certification requirements must be obtained to start and operate a plumbing business. Each state may have a different name for its licensing agency, but typically they have a name like The Department of Business ; Professional Regulation or the Construction Industry Licensing Board. Seek assistance from local business development providers You can also seek guidance and assistance from organizations in your area such as the local chapter of score or a local Small Business Development Center. Seek assistance from trade groups Before setting up a plumbing contracting business, find out if there is a local chapter of a national trade association like the Plumbing Heating Cooling Contractors Association (see link below) who can provide you with information about the requirements of setting up a plumbing business in your area. After being established, a membership in such organizations can provide you access to business and management training, along with professional development resources. Marketing a plumbing business It takes time and effort to grow any small business. As is the case with most service industries, plumbers tend to find most of their customers through word of mouth. The key to great word of mouth referrals is to provide great service at a reasonable cost to your current customers. Traditionally, telephone Yellow Page listings are important to developing business for residential repair and maintenance business. Internet advertising, especially search advertising, is becoming more and more important to any professional service provider like plumbers. You need to know how to make sure that potential customers find your company’s name when they search for a plumber in your vicinity. Franchise and cooperative marketing plumbing businesses Rather than create a totally new plumbing business, some plumbers consider buying a franchise of a national or regional franchise plumbing company. (Be sure to read the SmallBusiness. com Guide to Franchising for important suggestions and background on things you should explore when considering becoming a franchisee. ) In some locations, independent contractors may enter into joint marketing cooperatives that allow them to gain referrals and other marketing services in exchange for a recurring fee or commission. Plumbing Business Plan If you are to open A Plumbing Business you will need to do a lot of things! We have no doubt that if you are to open A Plumbing Business you will understand everything about the Plumbing Business but we can help you with a simple checklist of the things that every business has to do. Decide whether to buy an existing business, start a new business, or buy a franchise. Decide on the form of business: partnership, limited company, corporation or sole proprietorship. Estimate how much cash you will need to start your business advertising, fixtures, decorating, inventory, fees, working capital, etc. and estimate your monthly expenses. If the business will be incorporated you must decide where. If you will form a partnership, draft the partnership agreement. Check local laws in regard to zoning, permits, and licenses your business may require. Obtain a minute book, corporate seal, and stock certificates. Conduct a market analysis to determine the viability of your enterprise. Select and reserve a corporate name (first and second choices). Select officers and directors (names, addresses, and Social Security numbers). Develop marketing, advertising, and public relations plans. Develop a capitalization / borrowing / credit / debt service plan and cash flow plan Objectives The objectives for the first three years of operation include: To  develop a  company whose primary goal is to exceed customer’s expectations. To increase sales so in four to five years Don can hire another master plumber. To create a sustainable business, surviving off its own cash flow. Profitably carry out quality Hydraulic projects within Australia whilst:  · Producing workmanship in excess of our clients requirements.  · Completing projects earlier than the contracted completion dates.  · Ensuring the health and safety of employees and the general public.  · Minimising disturbance to and effects on the environment. Providing secure and satisfying employment for all employees. A sample of a company’s plumbing plan Company Summary Water Tubes Plumbing, soon to be located in Eugene, OR, will offer plumbing services for residential new houses as well as custom new houses. The business will be based out of Don Roto’s house. Water Tubes will have four employees by the end of the year. Start-up Summary Water Tubes will require the following equipment and materials: Two trucks (used) fitted with a pipe rack on top. Assorted pipes (different diameters and materials). Assorted fittings. A 30 gallon bucket to store fittings. Pipe wrenches. Reciprocating saw. Circular saw. Whole hog (high torque right angle drill). Cordless screw gun. Propane torch. Cast iron pipe cutter. Extension cords. Pipe dope (Teflon tape in paste form). Computer with CD-RW, printer, Microsoft Office, QuickBooks Pro. Desk, chair, and filling cabinet, and assorted stationary. Mobile phone. Please note that the items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G. A. A. P. approved straight-line depreciation method. How to cite Plumbing Business, Papers

Communication in Business Ethics Strategy

Question: Discuss about the Communication in Business Ethics Strategy. Answer: Introduction This report discusses about the Toyota Motor Group, it is a public company in automotive sector started in 1937.Toyota deals in automotive vehicles, metal building and component manufacturing like trucks, utility vehicle, heavy duty vehicles and many other electrical and electronics equipment. Companys main competitors are Honda, General Motors and Ford. In this report, we are going to discuss about our new product Prius which will target our lower to medium range of customers. Toyota is going to launch new model of car Prius and will be 4600 mm long and 1800 wide. It will have good wheelbase of around 2700 mm. It will target our lower to medium range of customers and will provide both affordability and comfort to our customers. Due to its less operational cost, it will be useful both for rentals and private customers. We will discuss the list of various stakeholders which will be relevant for our product and how can be communicate and engage with them. We will also discuss how impor tant are these stakeholders for new product launch. Ahead of this, we will discuss various communication channels to launch our product in the market. We will analyze each channel in detail and check feasibility of each channel. Stakeholders Our communication strategy will be different for all stakeholders in Australia, and we will make sure that we follow a code of ethics while dealing with our stakeholders. We are member of the Australian Industry group, automotive Industry Innovation council. Below given are the relevant list of stakeholders for Toyota Prius and the communication channels that how will we engage with them. Toyota Motor Corporation Our new car Toyota Prius is a product of Toyota Australia. Toyota Australia is a subsidiary of Toyota Motor Corporation. Being a parent company, we will share a high level of interaction between the two companies. This will be our internal stakeholders where we will share knowledge and relevant information about our new car. The discussion could be both informal and formal. This will help us to improve our performance and internal operation regarding our product (Toyota Team, 2014). Employees Employees are also important internal stakeholder for our new product Prius. Our car will manufacture at our Altona, Victoria site. Only motivated and managed employees can give us desired results. When employees are engaged and guided properly only then they can work at their best. We will engage and employees via both formal and informal communication channels. We will conduct annual presentations with a President and regular discussions with the board of Director. Before each shift start for manufacturing of Prius, we will hold a pre-start production meeting and they will be given thorough training for its parts. Monthly, quarterly meetings will be held with Directors and seniors to make sure employees have got the message effectively. For our product we will also employee engagement and communication through our formal consideration like employee bulletins and newsletters (Rowland, 2015). We will also ask for suggestion and improvement areas from our employees to make our Product best in the industry. Customers For Prius, we will target lower to medium passenger buyers. Our car is first mass hybrid car and has less competition and substitute compared to others in the segment, we will provide comfort and affordability to our customer which no other car in the same segment will provide. Our market will consist of business buyers and private buyers. Business buyers will be who will give a car on rental purpose, due to its less operating cost it will affordable for all. Private buyers are those who are willing to purchase our car for their personal use. This is an important stakeholder and our profits are dependent on them so we need to understand their wants and desires thoroughly to succeed in the market. We will engage our customers through the dealers network in Australia. We will communicate with customers regarding our new product launch through customer assistance centers. Dealers Our dealers will be important for our new product launch of Prius. With our dealers network of 210 and around 300 dealers we will be able to achieve our initial sales target of our product. We will communicate with dealers through reference bulletins, newsletters and social media. All bulletins will be updated to get latest information about our product. Suppliers Suppliers will support us to get the viable material time to time. Our large supple chain will help us to get the right material for our product Prius. Only quality material will help us to produce best cars. We will engage our suppliers through regular information updates and annual conferences (Toyota Motor Corporation, 2013). Community By producing Prius, we aim to provide a car to the community which is affordable, environmental friendly which will produce less pollution and will provide a great deal of comfort for our customers. We will take the help of our Toyota Community Foundation to spread awareness about our product. We will involve our employees for the same. Government Maintaining good relations with local Government is very important for our new product launch. This will become a medium for us to discuss public policy decision related to our industry in open. We will take help from the local government of Australia regarding key issues and challenges of our new product launch (Nkomo, 2012). We will take help from our Australian Industry Group, Center for Corporate Affairs and many more as we are permanent members of such organizations. Objective and scope of communication plan Campaign Objectives are essential to set goals that have to be attained by strategic activities. There are three levels at which objectives are required to be set. These are Corporate, marketing and communication. For an effective introduction of a brand new vehicle in the market, marketing objectives are very important. The name of the car that is to be launched is Prius. A communication plan is very essential in fulfilling the goals and is in coordination with the various activities of the company such as production, sales, and purchasing etc. Objectives:- To reach the target audience effectively (Takeuchi, Osono, Shimizu, 2008). To make the prospective customers aware about the new car that is to be launched. To let know the customers about the features and specifications of the new car since it is launched with new technology. Only then they would be interested in buying the same. To generate lots of excitement among the target audience through word of mouth. To inspire customers to discover more about the new car Prius. Provision of visiting the website, ordering flyers, visiting a nearby dealer or requesting a test drive should be created for the customers (Prius, 2003). To marketed the car in such a way that it may be considered as a total substitute to outdated cars. To enable the purchase. Stress should be given on converting a large percentage of customer visits to showroom into sales. Formal and informal communication channels and its advantages disadvantages Communications Mix Public relations are helpful because it brings great credibility to the company at a minimal price. Communication through Public Relations will be very significant Prius car campaign will rely on a combination of communication media rather than commercial advertisements. PR activities would stress on print publications, but will also focus on Television programmes related to cars. Press releases of the launch and other promotional events would be made available to the auto industry and target audience. Hoardings/ billboards would be fixed in cities to reach the broader customer base through less expenditure. Fixing these at busy areas will invite visibility of the Prius car to more and more people. A website of the car would also provide entire information and electronic brochures for the purpose of download (Team, 2015). The advantage of the Billboards is that it will be highly visible and disadvantage is that it is expensive and the general public might forget about it. Brand Ambassador: A good celebrity who is known as a family man would be the brand ambassador for our Prius Car. The advantage is that people associate high status and credibility with the right ambassador. The disadvantage is that the communication plan has to work around his schedule. Another important form of communication that enables sales is Personal selling. It is appropriate in this case because selling a car requires high involvement and requires a higher conviction for enabling purchase. The activity of personal selling shall be performed by local agents who should be given perquisite training about the new car through reading materials provided to dealers and conferences. They would be apprised with the benefits that come with the new car so that they can effectively communicate to the customers and should possess the ability to contradict objections raised by the customers about the product. Personal selling is also effective when the target audience is corporate who require cars for using them as cabs. Corporate buyers make purchases in bulk, so they demand presentations to be made by the seller company to enable a purchase. Hence, through personal selling Toyotas representative can convince the buyers that Prius cars are appropriate for their fleet. Th e expenditure of training will be covered in the dealers plus Toyotas overheads. The advantage of giving presentation is that it will help in marketing and will be available over the internet. The disadvantage is that it cannot withhold the last amount of information. Personal selling is very essential for the general public as well as the clients of the car. Internal communication will ensure that it is incorporated with all other mediums of communication. We have also planned to provide ten vehicles as gifts in lucky draw. Both pull and push market strategy will be used (Calif, 2013). The customer market will be majorly determined by a pull strategy and the business customer market will use push strategy. Sales Promotion is helpful in the initial period of launch to escalate acceptance of the product. Advertising will be the medium to make the customers aware about the USP of the car. Direct mail will be sent to the customers to inform them about the test drive bookings. Toyota has a complete track of the database of customers. There will be a pre testing of the campaign to verify if the message has reached the customer in the way it was intended to. A second mail or newsletter will be sent at the time of the launch of the car with detailed specifics and would also formally announce the launch of the car. At this point in time the clients can pre order the car. They can also book a test drive with the nearby dealer. The process has to be incorporated with the nearby dealers mailing process. These mails will also be sent to the corporate buyers. The mails will be in electronic form in order to emphasize on the modern outlook of the car. These emails would facilitate the customers to purchase the car online which would be convenient for the customers. The mails will also have attach ed brochures. The advantage of brochure and newsletter is that it can provide lots of information and is not expensive. The disadvantage is that it would have limited distribution and requires written literacy (Buttner, 2015). Press release will be done at the time of the early stage of the launch of the car, it will create a positive impact and provide awareness and interest in educating customers about the advantages and features of the car. The car is a breakthrough technological innovation therefore media will automatically talk about it and more coverage will be requested. The communication with the help of TV, internet will affect the most in terms of communication. A creative strategy will be used to target the mindset through these mediums. Advertising will be a step by step process and will aware, educate the general public and would eventually turn into a visit to the dealer. The major advantages are that television has a wide reach. It has high status and credibility attached to it. Customers can see both audio as well as video. The disadvantage is that it is expensive communication channel and programmes are not on air at the users convenient time. Nevertheless, communication through Television is the most preferred medium as it caters to a broad range and has a huge effect in the minds of the audience. The popular programs would be made use of to a large extent along with the ads. Big and popular TV channels will be used (Pratiwi, 2013). Print advertising will be done through popular newspapers on both back cover and the second page. More advertisements will be done through a car magazine. The advantage is that the audience can review and re-read about the car, also it has high status attached with it. The disadvantage is that does not has a wide reach as that of a television. Effectiveness of communication plan Our communication strategy would comprise of a mix of advertising through TV and print, PR, mail and intensive selling that will be offered by the dealers. Internet will be having an essential role in case of advertising. Though this plan is a model and is likely to change if testing does not deliver positive results. Several meetings will be held to plan the unanimous message of the communication before the launch of the car. Conclusion In the end we can conclude that to launch our new car Balinia, all internal and external stakeholders are important. We will engage with our parent company, employees, customers, local government, community, suppliers and dealers get the best results which are desired for our new car. The product will be launched in the market through various communication channels. PR activities would stress on print publications, but will also focus on Television programmes related to cars. Press releases of the launch and other promotional events would be made available to the auto industry and target audience. Hoardings/ billboards would be fixed in cities to reach the broader customer base through less expenditure. Fixing these at busy areas will invite visibility of the Prius car to more and more people. A website of the car would also provide entire information and electronic brochures for the purpose of download. Advertising will be the medium to make the customers aware about the USP of the car. Direct mail will be sent to the customers to inform them about the test drive bookings. Press release will be done at the time of the early stage of the launch of the car, it will create a positive impact and provide awareness and interest in educating customers about the advantages and features of the car. Our communication strategy would comprise of a mix of advertising through TV and print, PR, mail and intensive selling that will be offered by the dealers. Internet will be having an essential role in case of advertising. References Buttner, D. (2015). Toyota Sustainability report. Toyota. Retrieved from https://www.toyota.com.au/toyota/sustainability/cms/download/2015/Toyota_Full_Report.pdf Calif, T. (2013, September 05). Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights. Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights. Retrieved from https://toyotanews.pressroom.toyota.com/releases/2014+toyota+corolla+integrated+marketing+campaign.htm Nkomo, T. (2012). Analysis of Toyota Motor Corporation. Harvard. Retrieved from https://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf Pratiwi, M. (2013, April 09). Toyota Marketing Mix. Toyota Marketing Mix. Retrieved from https://prezi.com/zghlss-wt99b/toyota-marketing-mix/ Prius, T. (2003). Toyota Prius; Marketing Communications Plan . Andidas. Retrieved from https://images.template.net/wp-content/uploads/2015/10/09232204/example-of-marketing-communication-plan.pdf Rowland, C. (2015, September 24). Toyotas Stakeholders: A CSR Analysis. Toyotas Stakeholders: A CSR Analysis. Retrieved from https://panmore.com/toyota-stakeholders-csr-analysis Takeuchi, H., Osono, E., Shimizu, N. (2008, June). The Contradictions That Drive Toyotas Success. The Contradictions That Drive Toyotas Success. Retrieved from https://hbr.org/2008/06/the-contradictions-that-drive-toyotas-success Team, U. (2015, March 23). Integrated Marketing Communication Plan For Toyota Motor Corporation Marketing . Integrated Marketing Communication Plan For Toyota Motor Corporation Marketing . Retrieved from https://www.ukessays.com/essays/marketing/integrated-marketing-communication-plan-for-toyota-motor-corporation-marketing-essay.php Toyota Motor Corporation. (2013). Stakeholder engagement. Toyota. Retrieved from https://www.toyota.com.au/toyota/sustainability/cms/download/Why_We_Report_5-8.pdf Toyota Team. (2014). Our stakeholders: Sustainability Report . Retrieved from https://www.toyota.com.au/toyota/sustainability/cms/download/Toyota_Stakeholder.pdf.

Juvenile Drug Use Essays - Drug Culture, Psychiatric Diagnosis

Juvenile Drug Use A drug is a substance that alters the mind, body or both. Drug use is the increasing problem among teenagers in colleges today. Most drug use begins in the preteen and teenage years, these years most crucial in the maturation process (Shiromoto 5). During these years adolescents are faced with difficult tasks of discovering their self identity, clarifying their sexual roles, assenting independence, learning to cope with authority and searching for goals that would give their lives meaning. Drugs are readily, adolescents are curious and venerable, and there is peer pressure to experiment, and there us a temptation to escape from conflicts. The use of drugs by teenagers is the result of a combination of factors such as peer pressure, curiosity, and availability. Drugs addiction among adolescents in turn lead to depression and suicide (Shiromoto 12). One of the most important reasons of teenage drug usage is peer pressure. Peer pressure makes drugs seem popular, makes you have a fear of being an outcast, and since everyone is doing it, it is the cool thing to doright? Wrong. Peer pressure represents social influences that effect adolescents, it can have a positive, or a negative effect, depending on person's social group and one can follow one path of the other. We are greatly influenced by the people around us. In today's colleges, drugs are very common; peer pressure usually is the reason for their usage (www.nodrugs.com 1). If the people in your social group use drugs, there will be pressure a direct or indirect pressure from them. A person may be offered to try drugs, which is direct pressure. Indirect pressure is when someone sees everyone around him using drugs and he might think that there is nothing wrong with using drugs. People might try drugs just to fit in the social norms, even if a person had no intentions of using drugs one might do it just to be considered cool by his friends. Today drugs are considered to be an acceptable social phenomenon by many teenagers. If parents are involved with children on a day-to-day basis, they will more than likely know when the child starts to take drugs because of the big changes going on in their lives. There are many positive alternatives to drugs, so drugs are not the only fun and cool things to do (www.nodrugs.com 2). Before children descend into drug addiction a whole array of signals normally appears, suggesting the family is in trouble. Few people are equipped to recognize these signs (Henican 181). Stresses of everyday living is just too great a burden to bear alone; they feel like they need a protective shell, that invisible physic capsule they can hide inside. Most high school students said that some time in their lives they have used alcohol, drugs, or tobacco. More than seventy one percent of high school students have tried cigarettes, forty two percent have smoked marijuana, twenty seven percent had a cigar, seven percent tried cocaine, and eighty percent had a drink of alcohol (Dryfoos 26). In today's colleges the availability and variety of drugs is widespread. There is a demand for drugs and the supply is plentiful. Since drugs are so easy accessible, a natural interest in them may develop. A person may hear about drugs experiences, on reactions of drug usage, such as Hey the weed that he sold us was cool, I got stoned man. This response will create a sense of curiosity and may convince the person to try drugs themselves. Many teenagers today believe that the first use of drugs is safe. However, although there is no instant addiction with the first try, teenagers tend to experiment further (Teen Drug Abuse 3). Soon a person could actively seek the euphoric effects of drugs. Drug addiction is the result of intense preoccupation with the dicer to experience the mental and bodily changes with drug use. The final and the most disastrous stage are when a person needs drugs in order to function adequately. Therefore, availability, curiosity, and experimentation could result in drug addiction among teenagers (Teen Drug Abuse 6). One of the most devastating side effects of drug addiction and abuse is depression. Depression is the